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成名之道

信守「卓譽」品牌理念 —「產品服務卓越,百客稱心稱譽」﹔ 展現Cherry (櫻桃) 精萃 — 悅目外表,益人實用。

 

公司特寫

鄭淑麗與鄭淑芳姊妹於2004年創辦<穎業國際有限公司>及其品牌Cherry「卓譽」,主要經營床品設計、生產及零售。鄭氐將其製作經驗及銷售心得投入市場,再加入創新產品概念,令Cherry

「卓譽」產品璨瓓綻放﹗
Cherry「卓譽」短短十年,已躋身港、澳各大百貨公司設立品牌專櫃,分銷點多達五十多個,遍佈港、九、新界及澳門。

品牌風采

Cherry「卓譽」是‘以人為本’的品牌,以建構‘享受睡眠生活文化’為目標。隨著市場變化,Cherry「卓譽」亦從善如流,逐漸走向多元化 — 設計風格、選料及價格定位均緊貼顧客需求,採用‘多品牌戰略’(Multi-Brand Strategy),分別以高檔及年輕中價市場定位,衍生Cherry Blossom及Cherry Collection兩品牌。
Cherry「卓譽」以積極開發產品而風行市場,透過市場開發專員從世界各地搜羅最新優質物料及生產技術,推陳出新,如﹕採用天然大朵棉,織成堅韌棉布,並運用先進德國噴氣精梳機,梳理棉纖維,手感比較舒適柔軟﹔純棉緞布緹花系列透過作工細緻的紡織法、令圖案視覺與觸感上較立體,面料經緯紗的交匯較少,帶來如絲般的順滑手感,更不易起毛球和摺紋。
科技日新月異,Cherry「卓譽」不繼引發驚喜,其中以首次引入100%純天絲、1600針匹馬棉、原裝意大利進口純棉色織緹花床品套裝系列、備長碳太空護頸枕、竹纖棉毛巾及名貴稀有的冰島羽絨被…更與日本及韓國交流生產技術,聯合打造人氣潮物<多啦A夢>及<Line Friends>床品…精益求精。

 
cartoon bedding2
 

About Us

Wits for win

Comply with the brand-brief – Supreme product & service to capture customer’s heart;To demonstrate Cherry’s functions – sharp-looking and good for health.

 

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Company Profile

Cheng’s sisters established Wing Yip International Limited and the brand ‘Cherry’ in 2004. Cherry is one of the leading brands in Hong Kong and Macau, mainly engaged in design, production, distribution and retailing of bedding products, with a focus in the high-end and premium bedding market. Cherry has set up 8 Cherry special showrooms in Hong Kong and have Cherry counters in all major department stores. Up to now, we have more than 50 points of sales throughout Hong Kong & Macau. 

Track of Glory

Cherry is a customer-oriented brand and aiming at cultivate the quality sleeping culture. The company adopts a multi-brand strategy to provide high-quality products for different market segments. Three brands were set up: Cherry (for mass market), Cherry Blossom (for premium market) & Cherry Collection (for young market).
Cherry is used to produce the avant-garde products as the company merchandising team travel around the world for material sourcing and sparking for product creativity. To launch new good product, cloth is sewed by natural cotton as it would be tougher. On the other hand, the advanced German steaming machine helps to clean, comb the cotton fiber and make it smoother.

Cotton Jacquard fabric is made by a complicated sewing method. Not only it would look more sharply with convex feeling but also smoother, anti-pilling and crease-free. Up to now, Cherry brings surprises to the market non-stopping, such as 100% pure Tencel, 1600 threads pima cotton, Italian imported cotton jacquard bed set series, Space protective-neck pillow with bamboo charcoal, Bamboo towel and the Rare natural eider down quilt….Furthermore, the company co-operates with Japan and Korea to produce the fabulous cartoon character bed sets – Doraemon and Line Friends.

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